Here is a quick pop quiz. As a person marketing a book, would you rather:
a. Get in front of 1000 people, some of whom may be interested in your book, or
b. Get in front of 100,000 people, all of whom are ready to buy a book just like yours – today?
Silly question. Seems like a no-brainer, right?
For most of us, option A seems possible, while option b seems to be completely out of reach.
Yet there IS a way to do that. And it is much easier than you might think.
What Is Book Marketing?
All book marketing is the attempt to sell your book to those who want or need your book. To accomplish this however you must get in front of that very specific group of potential book buyers. For some people, that’s very difficult. To get in front of that group, you must first identify them or you will likely waste a lot of time talking to people who are probably not interested in buying your book. Finding those potential book buyers is a real challenge.
However there IS a way you can easily identify them and get directly in front of them – perhaps all of them. And it’s not difficult to accomplish.
It would be a dream come true if every person we talked to wanted to buy our book, would it not? It would be even better if we could get them to come to us.
There IS a way that can happen. And it is no secret and it’s not magic.
You can read the entire article here.
Now, what are you doing to get in front of your target buyers?