WEEK TEN - PROMOTION AND BUILDING AN AUTHOR PLATFORM

Today, I'm joined by Daphne McCoy, who has very kindly  shared with me her marketing tool outline.

Electronic promotion

Website which will house the sales and promotional tools:

• Shopping cart
• Direct links to Amazon.com, Barnes & Noble, Powell’s, Books-a-Million:
• Press room
• Quotable quotes and inspirational text
• Blog
• Speaking schedule
• Free sample chapters
• Social media/networking
• Facebook (including fan page)
• Twitter

 Traditional promotion

• Book reviews
• Book clubs
• Radio and TV appearances
• Bookmarks, brochures, posters, business cards (image of book cover on reverse)
• Media kit, including multiple press releases
• Holiday-themed promotions (Christmas, mother’s day, father’s day, boss’ day, administrative professionals’ day, etc.)
• Newspaper and magazine articles (local, regional, national)
• Book reviews by established, respected sources
• Leveraging testimonials and endorsements
• Donating books to libraries, schools, groups that rehabilitate people
• Postcard mailings (bookstores, libraries, influencers)
• Word of mouth

 In-person marketing

• Book fairs
• Trade shows and conferences
• Political events
• Charity events and fundraisers
• Volunteer opportunities
• Networking events
• Writers’ groups
• Book signing events a
• Media tour

Cooperative marketing efforts with similar authors

This can include:

• Conferences
• Webinars
• Corporate training opportunities
• Coaching services
• Speaking engagements – corporate, church, university, schools, library, other

If you have any questions for Daphne she can be contacted by email daphnerose@comcast.net.  Please put ‘Victoria Howard Seminar – marketing question’ in the subject line.