Don McCauley's Page

I am a marketing strategist with over 30 years of experience. I help individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. I demonstrate how anyone can develop a massive marketing and publicity campaign for little or no money by utilizing cutting edge strategic marketing and publicity resources. The goal is always to produce bottom line results

I serve as facilitator of the Free Publicity Focus Group. I am an author and currently write for regional and national print and electronic publications. A also serve as host of The Authors Show radio program, a production of eBroadcastMedia.com. I am an Inbound Marketing Certified Professional and am Web CEO University Certified.

Marketing Experience
Prior to establishing my marketing and publicity consulting business, I spent many years as a marketing manager and trainer for several large US corporations. I have also personally built three highly successful service businesses from scratch across three different industries.

I spent 8 years as marketing director of a regional corporation. During this time I was responsible for developing, implementing and managing marketing and publicity campaigns involving:

* newspaper
* television
* radio
* direct mail
* Internet
* magazines
* seminars
* trade shows

I then switched sides and entered the field of print media.

Media Experience
After a period of time serving as Director of Sales for a regional newspaper, I eventually moved on to start a highly successful regional magazine, serving as editor.

It was here, during my time in print media, that I began to realize the enormous potential for building publicity and marketing campaigns using free publicity resources in both traditional and electronic media.

Based on this I started the Free Publicity Focus Group. I bring somewhat of a unique perspective to any situation, as I have sat on both sides of the table. I now share this successful, real world experience, my strategies for gaining free publicity and my methods for building campaigns for little or no money with hundreds of companies and individual clients.